Collections for people with disabilities at Mercedes-Benz Fashion Week Russia

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On October 23, in the Manege, as part of the MBFW, the Bezgraniz Couture project will present collections specially created by students of the British Higher School of Design for people with different disabilities.

Models using a wheelchair, having amputation, having cerebral palsy and Down syndrome will enter the catwalk, and the Russian ExoAtlet will also enter the catwalk. The collection was produced with the support of the project. burdastyle.ru.

Press conference

After the show, a press conference will be held at which, in addition to the details of creating a podium collection and its industrial replication, the results of the world's first study of the purchasing power of people with disabilities will be presented.
The study was initiated by the Bezgraniz Couture project by experts from the School of Art and Design, Nottingham Trent University, UK. (Julian Wing, Prof. Anthony Kent).

The following will speak at the press conference:

founder of Bezgraniz Couture Yanina Urusova,
Director of Car Sales Department of Mercedes-Benz RUS CJSC Maria Morozova,
Anna Chernykh, Program Manager, Fashion Design. Basic Course
General Director of Publishing House Burda CJSC Jurgen Ulrich.

"The demand for clothes and accessories that take into account the characteristics and limitations of the body is huge, but there is practically no supply, - explains Yanina Urusova. -Bezgraniz Couture appeals to the fashion industry, helping to see a huge target audience. And we are glad that it was Russia that became the launching pad for such an international project. "

Bezgraniz Couture Project

Since 2010, the Bezgraniz Couture project has been conducting international special fashion competitions, producing special collections by Russian and foreign designers, conducting educational activities and implementing innovative cultural initiatives aimed at changing the attitude of society towards people with disabilities.

In 2014, the project was the first in the world to bring Mercedes-Benz Fashion Week models with amputation, cerebral palsy, Down syndrome, small people, as well as blind people and people using a wheelchair to the podium of the high fashion week.

The achievements of Bezgraniz Couture aroused interest from Russian manufacturers, as well as international companies, who see in the partnership opportunities for creating innovative products. In the near future, several projects will be launched on Russian crowdfunding platforms, and everyone will be able to support the launch of mass production of collections for people with various disabilities.

In 2015, the Acropolis: How I Found My Body project, which offers a look at the visual similarities of antique statues and people with "different" bodies, see their beauty and change their usual perception of disability, was included in the short list of awards: "Made in Russia" , "The Moscow Times Awards" and became the laureate and winner of the Grand Prix awards "Silver Archer", "Silver Mercury", "PROBA IPRA Golden Word Awards" and "Best Social Projects of Russia".

Strategic partners of the Bezgraniz Couture project:

burdastyle.ru
CJSC "Publishing House Burda"
Ottobock
Otto Group Russia
Covestro.

Information about the show, models, designers, as well as how to come to the show for people with disabilities is presented on the event page on facebook.