Liberty fabrics are real poetry in textiles. It is enough to see them live once to become forever their devoted fan.

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In 1875, a small Liberty & Co. store opened on London's Regent Street In those years, no one could have imagined that this venture of one fanatically enthusiastic Briton would one day turn into a world-famous brand.

This is a sweet word ... Freedom!

Arthur Lazenby Liberty was born in 1843 in a large family of a tailor in Buckinghamshire. At 16, he began working in his father's lace workshop, and then became an assistant tailor, and therefore moved to London, where the history of the Liberty of London brand began.
Arthur was lucky to get to the very heart of the fashion world - on Regent Street, where he began working in one of the most popular shops for ladies who want to pass for secular lionesses in Farmer & Rogers. Over the 10 years of service in this illustrious place, Arthur has repeatedly demonstrated his keen instinct and subtle understanding of the mood and fashion trends of the era. For example, it was he who once owned the idea of ​​holding an oriental bazaar in Farmer & Rogers, after which the whole London elite fell in love with a kimono without a memory. And it was precisely the kimono in the future that became the uniform of consultant girls in Arthur Liberty's own store.

Resounding success

For reasons unknown to the history, Farmer & Rogers did not want to make the ambitious young man their full partner, for which, ultimately, the fashion industry should be grateful to them, because it was the refusal that prompted Arthur Liberty to open his own store, exactly opposite the former place of work. Needless to say, Farmer & Rogers soon closed, and Arthur paid his debts and went even further than anyone could have expected from him.
Not satisfied with the quality of Japanese and Indian textiles, Liberty thought about his own production: he began to buy clean linens, dyes and produce from scratch what inspired him in oriental culture, but with quality worthy of the best British houses.

From manufactory to art

Despite the fact that Arthur Liberty was by nature a real businessman, a merchant with an iron grip, his understanding of mass culture and high art could be envied - and he knew how to combine these two opposites. Liberty began to invite the best artists and designers of his time to create ornaments for fabrics. His taste, preferences and indefatigable desire to change the British idea of ​​fashion and home improvement left such an indelible mark that Liberty confidently entered the history of the innovative Art Nouveau trend, characterized by its floral motifs. In Italy, for example, this style is called “liberty style”.

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Where can I buy?

Today, in order to purchase Liberty fabrics, you do not have to go to Regent Street! You will always find an excellent selection of classic Liberty patterns and prints in the Collection store.

• Moscow, st.Khodynskaya, 4. Metro st. 1905 year. Phones +7 (906) 740-25-25 (retail), +7 (495) 638-54-36 (wholesale)
• Moscow, 11/19 Vernadsky ave., Entrance from Stroiteley street. Metro University (5 minutes walk). Phones +7 (906) 072-51-51, +7 (495) 938-02-69
• Online store: www.i-collection.ru

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